D6 helps businesses appear when potential customers ask ChatGPT, Google AI, Copilot and other AI platforms for advice, comparisons and recommendations — discoverable, understood, and cited.
Your customers no longer type keywords and scan ten blue links. They ask a question and take the answer. If your business isn't in that answer, you're not in the shortlist.
Ask an AI platform who the best provider in your category is and your name never comes up. Competitors get recommended instead — and you never see the enquiry that didn't happen.
Outdated services, wrong locations, missing credentials, stale pricing. Inaccurate answers cost trust before a prospect ever reaches your site.
No tracking, no share of voice, no citation data. AI referrals are already arriving in your analytics unattributed and unoptimised.
There are no secret hacks here. AI visibility is earned through technical foundations, genuine expertise, real authority and honest measurement — executed properly, month after month.
We test a controlled set of commercially important buyer questions and establish exactly what AI platforms say about you today — mentions, competitors, cited sources, accuracy, cited pages and the topics you don't yet own.
Crawling and indexing audits, OAI-SearchBot access, Bing and Google indexing, XML sitemaps, canonicalisation, structured data, organisation/person/service/product/local entities, Google Business Profile, Bing Places and product feeds.
Definitive service pages, expert-led articles, original research, case studies, detailed FAQs, comparison and pricing pages, myth-versus-fact explainers, practitioner biographies and videos with transcripts.
Trade-publication commentary, expert interviews, podcasts, industry directories, professional associations, review platforms, press coverage, partner sites and original reports journalists can cite. Genuine only — never manufactured.
Citation frequency, AI share of voice against named competitors, question coverage, sentiment and factual accuracy, cited pages, AI referral traffic, branded-search movement, and leads and assisted conversions from AI.
Consistent business names, biographies, credentials and service descriptions across every source AI systems read — so the machine understands who you are and what you're authoritative about.
We benchmark exactly what ChatGPT, Google AI Overviews, Perplexity and Gemini say about your business today — and hand you the fix list. No cost, no obligation.
Google's own guidance is clear: appearing in AI Overviews and AI Mode is still built on strong fundamentals — crawlability, technical structure, unique content, authority and genuine user experience. Mass-produced AI pages, artificial mentions and treating llms.txt as a magic ranking lever don't work. We don't sell them.
What is genuinely platform-specific matters too. Any public website can appear in ChatGPT search provided its search crawler isn't blocked — and OAI-SearchBot (search visibility) is separate from GPTBot (model training), so you can allow discovery while controlling training access. We configure that deliberately.
Ten common causes of ankle pain.
When ankle impingement requires surgery: a consultant surgeon's review of 50 patient cases.
Experience, evidence and a specific point of view. That's what retrieval systems have a reason to cite — and what a commodity article never earns.
Every month you get a report tied to buyer questions, competitors and revenue — not vanity metrics.
We build your commercial question set and benchmark what every major AI platform currently says about you and your competitors.
Crawlability, indexing, crawler access, structured data, entities and business information get corrected first — nothing gets cited if nothing can be retrieved.
Expert-led content and genuine third-party authority, produced on a schedule and mapped to the questions your buyers actually ask.
Monthly citation, share-of-voice and referral reporting, feeding the next round of content and authority priorities.
"The audit was the first time anyone showed us what AI platforms actually said about our practice. Half of it was wrong. Fixing that alone changed the conversations we were having with new patients."
"D6 treat this as real work — technical foundations, proper content, genuine PR. No mystique, no jargon, and a report each month I can hand to the board."
"We were invisible when buyers asked AI for recommendations in our category. Now we're in the answer, and the referral traffic is measurable."
It's making sure your business appears — accurately — when potential customers ask ChatGPT, Google AI, Copilot and similar platforms for advice, comparisons and recommendations. Practically, it's a combination of technical SEO, content strategy, digital PR and authority building, entity and business-information management, analytics, conversion strategy and ongoing AI visibility monitoring.
It shares the same foundations, and we'd rather say that plainly than pretend otherwise. Google's guidance is that generative search visibility is still built on crawlability, technical structure, unique content, authority and user experience. What's new is the platform-specific work — crawler access, entity clarity, citable content formats — and, crucially, measuring citations and share of voice inside AI answers instead of blue-link rankings.
No, and be sceptical of anyone who does. AI answers are generated, not ranked, and change constantly. What we can do is remove every technical barrier, build genuine authority around your commercial questions, and measure movement in citation frequency and share of voice over time.
It's a proposed file for describing your site to language models. Google has been explicit that it isn't a special ranking mechanism, so we treat it as an optional extra, never a strategy. Crawlability, structured data and real authority do the heavy lifting.
OAI-SearchBot is the crawler tied to search visibility in ChatGPT; GPTBot is associated with model training. They're separate, which means you can permit search discovery while controlling training access. We'll configure both according to your position on it.
Technical and business-information fixes can change what AI says about you within weeks. Authority and content-led gains build over months — this is a compounding programme, not a switch.
Yes. AI visibility sits naturally alongside paid search and traditional SEO, and shares data with both. If you already run Google Ads with us or another agency, this extends the same demand into the answers AI gives.
Thirty minutes, no pitch. We agree the buyer questions that matter commercially, run an initial read on what AI platforms say today, and tell you honestly whether there's a worthwhile opportunity — including when there isn't.
Book a free 30-minute call. We'll show you what AI platforms say about your business today — and what it takes to be the name they recommend.